The Story Hook
Master Guide
Why Stories Work (Psychology)
Listener's brain syncs with storyteller's
Emotional stories build trust
Stories are 22x more memorable than facts
Readers "enter" the story, lowering resistance
The Story Arc for CT
CLIMAX (turning point)
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/ \
/ \
/ \ RESOLUTION (lesson)
/ \
SETUP \_______________
(tension)
Story Post Formulas
Formula 1: The Journey
[Where I started] โ [What happened / the struggle] โ [The turning point] โ [Where I am now] โ [What I learned] โ [CTA: Can you relate?]
Formula 2: The Disaster Story
[Dramatic opening: The loss/failure] [Flashback: How it started] [What went wrong] [The lesson] [Silver lining / how I recovered]
Formula 3: The Win Story
[The result (numbers)] [Flashback: Where I started] [The key decision/action that changed things] [What I'd tell my past self] [Encouragement for reader]
Formula 4: The "Almost" Story
[What almost happened (near miss)] [Setup: The situation] [What I almost did] [Why I didn't / What saved me] [The lesson]
Story Elements Checklist
CT Story Examples
I mass sold everything March 2020. BTC was $6K. ETH was $200. I was convinced crypto was dead. 2 days later, the Fed printed. I watched from the sidelines as everything I sold did 10-20x. Lesson: The best opportunities come when you're most convinced they won't. Never selling into max fear again.
Thread: How I almost got rugged for $40K ๐งต I found a "gem" no one was talking about. Low cap, great website, "doxxed" team. I aped $40K. My biggest single bet ever. 24 hours later, I noticed something weird... 1/ The "doxxed" team LinkedIn profiles? Stock photos. 2/ The contract? Identical to a known rug 3/ The Telegram? Bought followers I panic sold. Lost $800 to slippage. 12 hours later: Rug pulled. $0. The $800 loss was the best money I ever spent. Lesson: If you can't verify it, don't buy it.